“Holy shit I need that!” is a cross built from salvaged Amazon boxes. A religious and cultural symbol intertwines with the emblem of digital consumerism par excellence, transforming the sacred object into an altar of compulsive shopping.
The title echoes that irrational impulse triggered by yet another product suggested by the algorithm: it doesn’t matter whether it’s truly needed, what matters is ordering it right away. The cross thus becomes a monument to contemporary worship, where necessity blends with marketing and desire takes the shape of a virtual cart.
An icon of the most widespread faith of our time: one-click delivery.